How we work · 4 min read

Sourcing, grades and what purity honestly means

'Pure' is the most over-used word in the samagri trade and the least defined. This page sets out what we can actually say about what is in the box, and what we will not say.

Where each category comes from

  • Shraadh and tarpan samagri — Prayagraj, where the rites are performed daily and stock turns over year-round.
  • Poshak and shringar — Vrindavan and Mathura, where the craft is better.
  • Brass and copper — Moradabad.
  • Bulk consumables — Khari Baoli, Delhi.
  • Sangam jal — drawn at the confluence here, sealed and dated on the day.

How we judge a grade

Havan samagri by smell — the resins, not added fragrance. Bel patra by whether the three lobes are intact and flat. Kush by consistency of cut. Roli and haldi by being dull rather than bright, since bright usually means dye.

These are trade judgements made by a person, not laboratory results, and we describe them as such.

What we will not claim

We do not print 'organic', 'lab tested' or '100% pure' on anything, because we do not run those tests and buying a certificate is not the same as running them.

We do not claim the ghee, honey or milk products in a kit are of a particular provenance beyond what our supplier documents, and where a kit needs those fresh we ask you to arrange them yourself.

We do not claim any samagri produces an outcome. That holds across the whole site.

What we will do

Tell you which batch and when it arrived, if you ask. Replace anything that arrives below grade, without argument. And write substitutions on the checklist rather than quietly making them.

Questions

No, and we do not claim it is. We make trade judgements on grade and we describe them honestly rather than buying a certificate.

Last updated 9 August 2026

Support